This past week I had a couple conversations about blogging and social media. The question I want to address is why someone should link their page to social media. There is so much misinformation about social media, blogging and SEO so I am going to clarify things for you. Here are a few of my thoughts…
Why should I focus on social media when I don’t get a lot of views from Facebook or Twitter?
I hear this argument/question a lot. The truth is social media doesn’t have as much to do with getting views directly to your page as it has to do with helping your page to show up in Google searches. Google considers pages with social media to be more relevant than pages without; especially Google+ and YouTube. Therefore, having your page linked to all the available social media pages will help your SEO.
Social media is one of easiest, FREE ways to expand your influence.
IT’S FREE! Why wouldn’t you utilize a tool that is absolutely free? I’m not sure what else to say.
Social media gives you an opportunity to go viral.
This might be the weakest of the reasons, but there are people who have created a video on Facebook who are now in business because of going viral. Chewbacca mom, Candace Payne, comes to mind. She’s now writing books and signing endorsement deals because of one video! It’s like hitting the social media lottery, but it does happen.
Videos are the wave of the future so you should be utilizing YouTube.
I think we all know the #1 search engine is Google. But do you know which engine is #1 among millennials? Anyone? Bueller? If you said YouTube you are correct. When young adults need to search they most often go to YouTube, not Google. So if you are not on YouTube you are missing out on exposure to a HUGE group of people.
Baby-boomers read newspapers, millennials read social media.
This is a generalization, but it is also accurate. For the most part millennials (75 million by population) follow their favorite people, blogs, news through social media. Once again when you are not connected to social media you are greatly limiting yourself.
Social media will bring people to your page
If you still don’t believe social media will bring people to your page, then this post probably isn’t for you. The truth is it does. Tom Slatin has over 200,000 people who follow him via Twitter and it brings thousands of people to his page every year! I have nearly 10,000 Twitter followers who could potentially visit my page every single day, which results in approximately 10% of my daily views.
I’m not trying to convince anyone as much as I’m trying to provide a clearer perspective. Do you have your page connected to social media? If not I’d love to read your reasons for not connecting. Hope this helps.