Live Your Brand

2 R Better Than 1

Good Monday morning, friends! Let’s start the day with a little experiment. Imagine that you’re wearing a t-shirt, and on the back of it, are words and images that describe you and the way you live your life. Think about what those images and words might say about you. Are you trustworthy, generous, kind, or hard-working? Perhaps there might be a picture of a butterfly, a praying mantis, or a rose on your t-shirt. What might cover the back of your t-shirt?

I was part of an experiment like this one in grad school over a decade ago. We were asked to place a tag around our necks and to turn it around so that it hung in back of us rather than in front. The instructions were simple: Say something behind each person’s back (in writing) that describes him or her. Make a point of being positive. I still…

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