Bloggers email me asking for help. They either want to figure out a way to get more people to follow their page or they want more interaction. I think bloggers who want to grow their page are missing one crucial fact: they fail to build a tribe.
What does this mean and why is it important? Building a tribe is a concept first introduced to me by Seth Godin. If you are unfamiliar you can find plenty of great content on YouTube and I recommend you doing so after you finish reading this post. Building a tribe means you take the time to associate your page with people who believe the same things you believe or care about the things about which you also care. Basically it’s a way of bringing like minds together.
One of the challenges of building anything successful is to get others to care about what it is that you are doing. If no one cares then your efforts could flounder which is the case with most bloggers. My view is you don’t need everybody, you just need the right bodies. Make sense?
Why is this important? Many bloggers spend their efforts trying to appeal to the masses and for some there is nothing wrong with this strategy. But when people simply aren’t engaging I think it is important to ask yourself what it is that you believe. What is it that you care about? Are there others who will care? Are there enough people caring to help you reach your goals (if you have goals)?
You don’t need millions of readers to be successful. Sometimes a tribe will be small, but effective. I recommend spending time finding and connecting with people who believe in the same things in which you believe and then building a community of those types of people. When people care about what you are doing, then and only then, will you find power for your cause.
Simon Sinek references this basic notion in explaining his Golden Ring concept. People don’t buy, engage, follow, like for any other reason other than they buy-in to what you believe. They believe the same as you. And when people believe the same as you they don’t show for you, they show up for themselves. They engage because they get something out of the relationship that helps them or reinforces their passion for what they believe. It’s not forced labor, but a situation in which people will give their blood, sweat and tears.
The key is that in the situation I just mentioned, it isn’t about you, but about them.