Quite a few of you have emailed me asking about the post I wrote a few days back about Seth Godin’s concept of building a “tribe” and engaging with people who care. One of the toughest things to do in life is to get an idea or thought or invention to spread through a population. As bloggers this is a common goal: “I want to get my page to more people.”
But what if this is the wrong goal? I’ve always said you don’t need everybody, you just need the right bodies. If you manage to find the right group of people to connect with AND they buy-in to what it is that you are doing, then they will do most of the work for you. Ultimately what you have to do is lead them.
I see 2 common mistakes among bloggers who desire to grow: they don’t find their tribe and/or they don’t lead their tribe. Topics on which one could build a tribe could be: golfing with hickory shafted clubs, love for a particular genre of anime comic books, a fan club for a specific race car driver or the love of a particular band. In my opinion the passion needs to be specific, not general. iPhone enthusiasts stand in line, in the rain, all night to be the first to have the latest Apple phone product and then tell everyone in their life what they did and how awesome the new phone is. No one forced them to do anything, they choose to do it of their own freewill because they have passion for the latest Apple smart phone innovations. Their passion is much more specific than technology in general or mobile phone technology for that matter. The passion comes from their love of Apple and more specifically, the iPhone.
Do you see my point? Sometimes bloggers spin their wheels in a mud pit of frustration because no one will listen to them all the while posting content that is incredibly similar to what thousands of other bloggers are already posting. The fact is that if you are ordinary (too much like everyone else), then you are invisible. Maybe you need to get more specific and say something that no one else is saying and then get that message out to the right group in order to begin building your community?