My Daily Observation: 1/10/18

Danny

The thing I find fascinating about American culture is the fact that we love to buy stuff, but we hate someone selling us.  As a society based on consumerism, you would think we would enjoy and look forward to anyone trying to sell anything.  “Yes, mall kiosk employee, I love buying stuff so please tell me all about your inventory of gadgets!”  But the reality is we avoid eye contact or get a “No thanks” locked and loaded 50 feet before passing said sales person.

We avoid the sales pitch at any cost.  It makes us feel uncomfortable and causes us to keep our guard way up.  The reality of the situation is that we typically will not buy anything if we feel uncomfortable while doing so.  Our brains will not allow us to buy unless we believe the sales person is being honest and unless the purchase “feels right”.

This explains why we visit stores, dealerships, shops, nail salons, bars where we know someone and someone knows us; a place where we feel comfortable. The relationship is vital to almost every aspect of our lives and we prefer to have some connection of some type to someone before we do business.

13 thoughts on “My Daily Observation: 1/10/18

  1. I find myself going up to whichever salesperson looks the least comfortable and asking for their help…even when I need no help. I worked in retail for years while attending school, and know how it feels getting the constant rejection from customers.

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  2. I don’t think this exclusive to American culture. Sales and marketing experts the world over take advantage of the “personal connection” issue to increase sales. It’s a well-known sales strategy. What really baffles me is how people are duped into buying stuff they don’t need.

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    • Yes, but I am referring more to the fact that you would think we would want to be sold to, but we don’t like it if we don’t feel comfortable with the person selling. It’s a behavior on our part not a result of marketing. I’m in marketing which is what brought this to my mind. And yes people buy stuff all the time that they don’t need. All buying decisions happen in the emotional part of the brain which is why many times the purchase doesn’t make sense.

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  3. I think you’re right, but I must say I met a most interesting woman this Christmas at a kiosk in the mall. I was meeting family and had time to spare so started looking at some of her wares. She had these interesting baskets made from cattle roping ropes. She was a local artist and didn’t seem to enjoy being there alone. In our conversation I found out she had built a studio next to her home and we talked about the items she made which consisted of all different mediums, art, glass, ceramic, jewelry, all beautiful. She said she had rented the space for the two week period and hoped to do well. My point is that if you don’t just rush by with a stern no thanks, you might discover something new and delightful.

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    • Thank you so much for making such a great point! Being in sales/marketing this happens to me on a weekly basis. Once you begin to learn someone’s story your eyes open to a new experience, new knowledge. But we must get past that initial “no thanks” which seems to come so easily for us.

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