How to Grow Your Blog: The Grandiose Dream
So often bloggers email me with these grandiose dreams of growing a blog to have millions of followers and hundreds of comments each day. That all changes when we get into the discussion about the volume of work I committed to in the early years. When I explain to them that in the early years of blogging I would read 500 blogs each day (250 in the morning and 250 at night), the reality hits them and quickly their enthusiasm wanes.
Why is it that people are rarely interested in putting in the work? Wanting the end-result is easy. Wanting to be a CEO is easy. Wanting to fly on private planes is easy. Wanting to travel the world is easy. Wanting to retire at 40 is easy. But the hard work and years of dedication required are not easy.
It is also easy to look at the end result and say “Man, is that lady lucky. Must be nice spending all day at the spa and living in that nice house while driving around town in that Ferrari.” What people don’t see are the sacrifices people make in order to get what they want. Mark Cuban lived in a 2 bedroom apartment with 6 other guys for many years eating ketchup and mustard sandwiches; for years mind you.
There are no shortcuts. Life owes you nothing. There are no guarantees that hard work will pay off, but I know what being lazy produces so I’ll take my chances with working hard.