Seth Godin uses a phrase frequently: “the race to the bottom.” The race to the bottom is much more common than the race to the top and I want to take a few moments to explain my thoughts on how I have decided to structure my life in order to make sure I’m racing to the top.
First, here is what is meant by “race to the bottom.” In all decisions whether they be personal or professional we all have conscious choices to make. Those decisions have a direct impact on the results we get in return for our actions.
So when a restaurant decides to make budget cuts and begins buying lower quality products, the race to the bottom has begun. When a corporation makes the decision to underpay their employees, the race to the bottom has begun. When a person makes the decision to neglect their health, the race to the bottom has begun.
Any time a decision is made which doesn’t promote a person or organization forward, the race to the bottom principle automatically kicks in and takes over.
Here’s the thing: it is visibly noticeable.
Employees who know they are underpaid feel undervalued and know the company is not aimed up. They don’t believe in the cause, thus they don’t put their blood, sweat and tears into making the company successful…the race to the bottom.
General contractors who allow employees to cut corners produce a product that is sub-par and the employees know it. They know that what they are doing is not the right way to do things…the race to the bottom.
When a person knows fast food is ridiculously harmful to their health, but they make the decision to eat these meals on a regular, weekly basis, thus making the decision to neglect their health…the race to the bottom
On the other hand, when a restaurant decides to buy the absolute freshest vegetables, organic and chemical free even if it costs the business a little more, they are participating in the race to the top.
When a general contractor makes the decision to only use the best quality materials he can buy, ensures foundations are laid properly and hires skilled workers even though he or she might have to pay a bit more to ensure corners are not cut, he or she is participating in the race to the top.
When an individual decides to eat healthier, read more than watching television, invest time in their family, go for a walk in the evening for a little exercise, that person is participating in the race to the top.
I implemented an exact plan with exact habits of which I adhere to religiously and I did so in order to participate in the race to the top. At work I respond to emails immediately in order to participate in the race to the top. I return phone calls within an hour so that I am racing to the top.
At home I take the time to buy Evelina flowers and honor our date night so that we are racing to the top. I work to watch my tongue and not speak ill of others so that I am racing to the top. I demonstrate loyalty to my friends so that I am racing to the top.
We all have choices and a decision to make: do you want to race to the bottom or race to the top? And in which direction are your actions aiming you?