When I first started blogging I was a sponge for information. I wanted to know anything and everything I could so that I would grow at the fastest rate possible. At that time the “in” thing was social media and understanding its power to propel a blog to massive amounts of views. And like many bloggers I had my page connected to every possible outlet: Facebook, IG, Twitter, Stumble, Tumblr, etc.
But in the last 6 months I have adjusted my view on how I broadcast my page. I have completely disconnected from social media and have focused more on WordPress, email subscribers and search engines for my traffic.
The reasons for the change are complicated and simple all at the same time.
First, social media is an entity unto itself which requires its own commitment in order to be used effectively. It was taking up a tremendous amount of my time and honestly I got tired of the grind of Facebooking and managing Twitter.
Second, search engines bring a much wider audience from many walks of life. And unlike Facebook, they find me instead of vice versa.
Another change I made last year was to use a third-party email subscriber list to build a database. I never want to be beholden to one primary source for my traffic and having a group of dedicated email subscribers is important.
What’s interesting is this formula is much, much different than what I have done in the past, but it seems to be functioning at a higher level which is nice. At one point, the grind of being on so many social media sites was causing me to consider discontinuing my blog. So instead of quitting I disconnected.
The important thing for me is to continue to find new ways to function and to change my plan when needed. Somethings work, somethings do not. But when the source of joy becomes a source of pain, it might be time to rethink the plan.