Why I Hate The Term Re-Branding

Elena Peters | Midlife Blogger

Branding is a complicated word. When it comes to blogging, it encompasses, but by no means is limited to:

  • Your logo
  • Your colours
  • Your fonts
  • Your voice
  • Your face
  • Your message
  • Your blog’s feel

Sometimes it is easy and natural to create your brand as an extension of who you are and what you are about. Some bloggers are able to translate their real personalities to their blogs seamlessly. For some, it takes work to bridge the gap and create an online persona that is identifiable and relatable. It can be difficult. Especially if you aren’t clear from the beginning who you want to reach and who you want to help.

A lot of bloggers struggle with defining their niche and audience. And that is key to growing your blog and ultimately, making money.

The term “re-branding” gets used a lot in blogging circles. It’s a complicated word and is defined by many things. Here is why I hate it when bloggers use it incorrectly. #blogging

Why I Hate The Term Re-Branding

Blogging takes a lot of time. And while a few…

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