A couple of months ago I was introduced to a totally new concept…
What is Mass Marketing?
Maybe the simplest analogy is this…
You can fish with a net, or you can fish with a pole. In both cases you will catch fish, but with the net you will catch a ton more fish with a lot less effort!
The goal of most SEOs/Marketers is to create a perfectly optimized page with the perfect backlink profile so that their page will rank number 1 for a keyword phrase that gets 10,000 visitors per month.
They fight to get that ranking, then they fight to keep that ranking.
And when they lose it (which they most certainly will), they will repeat the cycle to try and get it again.
With mass marketing the “goal is volume, not perfection”.
Mass marketers “understand that landing 10,000 longtail listings that each…
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