Why Should Anyone Care About Your Blog Posts?

Danny

Why Should Anyone Care About Your Blog Posts?

On occasion I’ll get someone email me and ask how to get more eyes on their posts.  The common belief is that if more people see my posts, then they will view and more views will create more buzz and buzz will get me followers.  I disagree completely and here’s why…

The concept of mass exposure is an old idea.  In the old days companies had limited avenues through which to deliver their message-newspaper, radio, television, etc.  The marketing concept was to throw a giant blanket over a gigantic population base and see what results might come.  The other change in message delivery relates to the expectation of the recipients.  Today’s consumer is much more educated and more inundated with content.  The online world is flooded with too many messages from so many sources to the point that people have become somewhat blind to any messages at all.

Today’s marketing is different and bloggers must think differently.  In today’s market the focus is on relevancy and until you understand this key you will continue to struggle.  If a message is not relevant to the population, then people simply will not care.  If people don’t care, then they will not buy your message; they will not consume your product.  And it is this fact that most bloggers miss.

The truth is you don’t need the masses of asses.  You need specific followers who care about the types of topics of which you write.  If you write about being a vegetarian, then your ideal reader is going to be someone who is already a vegetarian or someone who is considering becoming a vegetarian.  Carnivores who are dead-set in their ways might read a single article, but they are probably not going to return each day to read your content.  So maybe a more strategic and effective plan will be to find other vegetarians.

This might seem like common sense, but I see this common failure in thinking everyday in business.  Business owners who want more customers think they need everyone and this is false.  They need the right “ones” as I like to say.  You need loyalty not one-time purchases.  You want people who return time after time to consume what it is that you are selling.

And it is the same with a blog.  Ask yourself, “Who is the person who is more apt to return each day to read what it is that I write?”.  Once you find that person then you need to find more of those types and build a loyal tribe.  If you produce quality content and put it in front of the right types of people, then you will have the highest likelihood of converting them into following you.  If they are not, then you have to judge your content.

Remember, people engage because they believe the same things you believe.

Some have also asked me about my tribe.  My tribe is made up of bloggers who are looking to connect with others so I created a “hub” where people on WordPress could meet others and possibly connect in order to grow their page.  It is a mutually symbiotic relationship.  A sub-set of my tribe is made up of people who are interested in growing personally and professionally which is why I post about my personal experiences of reaching my goals.  I seek out people interested in personal growth.  I have followers I’ve met via other personal development blogs.  I have followers who found me through personal growth pages on Facebook.  And I have followers who discovered my page via my SEO tactics on search engines.

The change in ideology needed is understanding your ideal audience which means you must get specific, not general.  Why would you spend your time advertising home owner’s insurance to people who do not own homes versus advertising to people who currently own a home?   The easier and more likely conversion is to current home owners.  Does anything I’m saying make sense?

A wrestling blog will be comprised mainly of people who enjoy wrestling.  A knitting blog will be comprised of people who are interested in knitting.  A cooking blog will be comprised mainly of people who enjoy cooking and recipes.

You can spend all of your energy trying to get people who don’t care to care.  And the risk is that those people might never care and you will be left with an empty energy tank.  Why not  find people who are already interested in what it is that interests you and then connect?

Just a thought…

Danny

How to Create a Custom Blog Signature with PicMonkey

Second Wind Leisure Perspectives

How To create a custom blog signature with PicMonkey

When I started seriously blogging over three years ago, I quickly understood the importance of how well-chosen images and graphics played in blog posts and on websites.

Soon after, I also noticed some bloggers included their name or signature at the end of their posts. I liked how it looked and how it graphically tied the entire post together.

About a year ago I got into the habit of including my “signature.” I began by using a free app called My Live Signature.

Terri_signature_redHere is an example of one I’ve used.

Recently, I wanted to use different seasonal themes with my signature, and rather than try to use an image, I found a simple way to create a custom signature using PicMonkey.

Editor’s Note: PicMonkey used to be free. I’ve had the first level premium account for over two years. For this tutorial, go to PicMonkey and open your free 7-day…

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Email Inbox: Why Do I Reblog So Much?

email-meOn Wednesday I had a reader email me and ask why I reblog so much.  Her question was followed with the fact that she is “a little tired of my inbox being filled at the end of the day with so many reblogs”.

I thought if one person thought this then maybe more thought this as well.  The simple fact is I reblog in order to help bloggers who don’t have a lot of readers.  By connecting people to others I hope to help build our blogging community.  The simple fix to this is to disconnect from receiving email updates and visit my page when you decide to visit.

I had stopped reblogging for a period of time, but find there is a need for someone to help others grow their pages.  And if a reblog helps 1 blogger grow, then I feel I have done my duty.

Hope this helps to clarify.

DR

Re-Spinning Posts: How You Can Self-Evaluate Your Blog

The PBS Blog

OK so you know that post you wrote last year that only got 3 likes and 2 views? Come on, we’ve ALL been there.

If you are new to this blog (Welcome! Waves) you may notice that I re-spin a lot of my posts. I expect anywhere from 50-100 new followers each month, which means a lot of new faces have not seen older posts, especially those that have really proven to be valuable. I try to re-spin my poetry at least once every year for this reason. I also re-spin posts I’d like to get more exposure. New faces also mean new perspectives.

Re-spinning posts is basically when you re-post a previously posted post (feel like I’m over writing the word post here). When this happens, the post shows up at the top of the reader and it also reaches the inboxes of new  e-mail…

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A Little Blog Advice I’ve Found Useful

Danny's iphone 022You may have heard bloggers talk about adding a Featured Image or you may have noticed blog posts show up in your Reader feed with vivid, bright and eye-catching photos.  Featured images are in my top-3 most important aspects of creating a post, but why do so many bloggers not use a Featured Image?

I use FIs for a couple of basic reasons.

  1.  A Featured Image is going to draw eyes to your post.  Without an image you post will show as a text-based post and text based advertising simply is invisible.  I try to use my own images when I can and I try to use the same 3 images so readers recognize my posts from everyone else.
  2. A Featured Image is going to stick with your post regardless of where it goes.  Meaning if someone reblogs your post, your image is always present and constantly advertising your content.

It is a simple practice that can make a big difference.  When using FIs try not to use other people’s images unless you have permission.  Flickr, Shutterstock and others offer free images you can use if you don’t own your own.  But don’t go to Google and use images as it is a form of theft.

Sometimes it’s the simple things that can make big differences in your page.

Blog Networking: 7/26/17

 blog_01

Here’s how to network your blog. The work is done for you, all you have to do is LIKE, COMMENT and FOLLOW others.  The more you network with other blogs, the more other blogs will network with you!

Not A Grouch

Kim Knight – Author

Avon 365

Single Girls Rock

Blog of a Mad Black Woman

Aria-Bella Rises

Cyranny’s Cove

Life of a Busy Dad

Tripping Through Treacle

Blog Networking: 7/19/17

 blog_01

Here’s how to network your blog. The work is done for you, all you have to do is LIKE, COMMENT and FOLLOW others.  The more you network with other blogs, the more other blogs will network with you!

Not A Grouch

Kim Knight – Author

Avon 365

Single Girls Rock

Blog of a Mad Black Woman

Aria-Bella Rises

Cyranny’s Cove

Life of a Busy Dad

Tripping Through Treacle

Blog Networking: 7/12/17

 blog_01

Here’s how to network your blog. The work is done for you, all you have to do is LIKE, COMMENT and FOLLOW others.  The more you network with other blogs, the more other blogs will network with you!

Not A Grouch

Kim Knight – Author

Avon 365

Single Girls Rock

Blog of a Mad Black Woman

Aria-Bella Rises

Cyranny’s Cove

Life of a Busy Dad

Tripping Through Treacle

Blog Networking: 7/6/17

 blog_01

Here’s how to network your blog. The work is done for you, all you have to do is LIKE, COMMENT and FOLLOW others.  The more you network with other blogs, the more other blogs will network with you!

Not A Grouch

Kim Knight – Author

Avon 365

Single Girls Rock

Blog of a Mad Black Woman

Aria-Bella Rises

Cyranny’s Cove

Life of a Busy Dad

Tripping Through Treacle

Would You Like Your Blog to Be Featured On Dream Big?

dreambigI am going to recycle this post from day-to-day and allow readers to leave links to their post in the comments.

Here are the basic rules:  

  1. Leave a link in the comments
  2. If you feel so inclined you can also Share this post.
  3. It’s that easy!

Each day I will randomly select one blog for my Today’s Featured Blog… post.  Be sure to check back and leave a link daily!

Good luck!

 

 

***Please no sexual content, profane language or graphic content.