Have you looked at a grown elephant chained to a stake and asked yourself why does he not just pull the stake out of the ground? I mean, come on, a big huge 15, 000 pound animal and a tent stake is all that is holding him at bay. Really??
But in order to understand the answer to the question we must venture back to shortly after the elephant was born. You see all elephants raised in captivity are bound to a stake by rope. Does the baby elephant like the rope around his leg and not having the freedom to walk around like he is supposed to. Heck no!! So he tries to pull away. And he keeps trying to pull away until there are rope burns on his leg. Some are a little more stubborn and end up with not just rope burn but bleeding sores and worse…
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In A Word: Inspiring
It took 6 years after having my son for my memory to fade enough to have my daughter. 23 hrs of labor is a strong deterrent. My children were complete opposites. My son who was small, struggled to gain weight. My daughter struggled with hers.
She was beautiful, smart, strong, a razor sharp wit and full of hilarity. She didn’t let her weight stop her from achieving whatever she dreamed.
By the age of 12, she could bench press 250 and she wanted to play football like her brother before her. She was one of the first girls to ever play boys football, having tried out, won her position as a starter on both offense and defense. She was also the first female to ever attend Razorback Football Camp at the university of Arkansas, Fayetteville at the insistance of famous coach, Houston Nutt who flew his…
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A couple of months ago I was introduced to a totally new concept…
What is Mass Marketing?
Maybe the simplest analogy is this…
You can fish with a net, or you can fish with a pole. In both cases you will catch fish, but with the net you will catch a ton more fish with a lot less effort!
The goal of most SEOs/Marketers is to create a perfectly optimized page with the perfect backlink profile so that their page will rank number 1 for a keyword phrase that gets 10,000 visitors per month.
They fight to get that ranking, then they fight to keep that ranking.
And when they lose it (which they most certainly will), they will repeat the cycle to try and get it again.
With mass marketing the “goal is volume, not perfection”.
Mass marketers “understand that landing 10,000 longtail listings that each…
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Why Should Anyone Care About Your Blog Posts?
On occasion I’ll get someone email me and ask how to get more eyes on their posts. The common belief is that if more people see my posts, then they will view and more views will create more buzz and buzz will get me followers. I disagree completely and here’s why…
The concept of mass exposure is an old idea. In the old days companies had limited avenues through which to deliver their message-newspaper, radio, television, etc. The marketing concept was to throw a giant blanket over a gigantic population base and see what results might come. The other change in message delivery relates to the expectation of the recipients. Today’s consumer is much more educated and more inundated with content. The online world is flooded with too many messages from so many sources to the point that people have become somewhat blind to any messages at all.
Today’s marketing is different and bloggers must think differently. In today’s market the focus is on relevancy and until you understand this key you will continue to struggle. If a message is not relevant to the population, then people simply will not care. If people don’t care, then they will not buy your message; they will not consume your product. And it is this fact that most bloggers miss.
The truth is you don’t need the masses of asses. You need specific followers who care about the types of topics of which you write. If you write about being a vegetarian, then your ideal reader is going to be someone who is already a vegetarian or someone who is considering becoming a vegetarian. Carnivores who are dead-set in their ways might read a single article, but they are probably not going to return each day to read your content. So maybe a more strategic and effective plan will be to find other vegetarians.
This might seem like common sense, but I see this common failure in thinking everyday in business. Business owners who want more customers think they need everyone and this is false. They need the right “ones” as I like to say. You need loyalty not one-time purchases. You want people who return time after time to consume what it is that you are selling.
And it is the same with a blog. Ask yourself, “Who is the person who is more apt to return each day to read what it is that I write?”. Once you find that person then you need to find more of those types and build a loyal tribe. If you produce quality content and put it in front of the right types of people, then you will have the highest likelihood of converting them into following you. If they are not, then you have to judge your content.
Remember, people engage because they believe the same things you believe.
Some have also asked me about my tribe. My tribe is made up of bloggers who are looking to connect with others so I created a “hub” where people on WordPress could meet others and possibly connect in order to grow their page. It is a mutually symbiotic relationship. A sub-set of my tribe is made up of people who are interested in growing personally and professionally which is why I post about my personal experiences of reaching my goals. I seek out people interested in personal growth. I have followers I’ve met via other personal development blogs. I have followers who found me through personal growth pages on Facebook. And I have followers who discovered my page via my SEO tactics on search engines.
The change in ideology needed is understanding your ideal audience which means you must get specific, not general. Why would you spend your time advertising home owner’s insurance to people who do not own homes versus advertising to people who currently own a home? The easier and more likely conversion is to current home owners. Does anything I’m saying make sense?
A wrestling blog will be comprised mainly of people who enjoy wrestling. A knitting blog will be comprised of people who are interested in knitting. A cooking blog will be comprised mainly of people who enjoy cooking and recipes.
You can spend all of your energy trying to get people who don’t care to care. And the risk is that those people might never care and you will be left with an empty energy tank. Why not find people who are already interested in what it is that interests you and then connect?
Just a thought…
As most of you know my world is crazy right now. My dad has been in 4 Facilities since his stroke. Today we got a call for the 5th and hopefully last one, but it was a matter of less than 2 hours to get him there. If we hesitated we would lose it. This is hopefully where he will finish his subacute rehab and then move into long term care. As much as we hate to do it he can’t go home without 24/7 care. That just isn’t an option.
Sometimes he is relieved he won’t be alone and then he wants to go home. We had to make the choice that is best for him.He seemed to like the place today.
Advocate for mental health and invisible illnesses, also a devout Christian
Author – http://www.finallyawriter.com (this blog contains my old work mostly although occasionally I do…
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Are you my sweetie?
You’re round and soft in the middle
Hard on the outside but all I need
It’s that string I need to pull
Yes there you go, my yoyo
One string pull to let you free
I want to hold you like the toy you are
I won’t try to mold you like my sillyputty
But you are my silly, aren’t you?
You are my sweetest treat
No moon pies for me, just you.
the Last night I was working overtime to get the bike rack onto the Rav4 my family and I so proudly own. Trying to figure it out was…
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Shortly speaking you can be smarter, slimmer and happier drinking one choclevate cup a day.
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Have a Happy Monday Tomorrow!
45 Life Lessons Written By A 90 Year Old
1 Life isn’t fair, but it’s still good.
2 When in doubt, just take the next small step.
3 Life is too short not to enjoy it.
4 Your job won’t take care of you when you are sick. Your friends and family will.
5 Don’t buy stuff you don’t need.
6 You don’t have to win every argument. Stay true to yourself.
7 Cry with someone. It’s more healing than crying alone.
8 It’s OK to get angry with God. He can take it.
9 Save for things that matter.
10 When it comes to chocolate, resistance is futile.
11 Make peace with your past so it won’t screw up the present.
12 It’s OK to let your children see you cry.
13 Don’t compare your life to others. You have no idea what their journey is all about.
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