A change has occurred in the world over the last 5 years that I believe many bloggers have under-appreciated. And this one overlooked fact is what is keeping many bloggers small and unexposed.
Many years ago, before the internet, it was incredibly difficult to become well-known as a writer. If you were a writer you could spend your entire life writing, only to die having had no one other than friends and family read your works. Unless you were a celebrity or journalist or professional writer, it would take a stroke of fortune to have your pages printed for the world to see. Then came the world-wide-web and an amazing development began to occur: the world became a much smaller place. Of course I am speaking figuratively.
But as the internet decreased the degrees of separation, one other incredible thing began to happen and that is small became the new big. What do I mean by this? Smart people began to harness the power of platforms such as Twitter, Facebook, WordPress and Google, and started using these platforms to their advantage, effectively eliminating the need for traditional publishers, publicists and print media. Instead of sitting around and waiting, some writers decided to take matters into their own hands and realized they could effectively publish and distribute their own works on their own terms.
This evolution was not dramatic, but if you think about the world of writing that exists today, you will notice things have change dramatically. Now, someone such as myself can write a book, self-publish and handle all of the publicity “in-house.” Take a look at the number of ebooks on Barnes and Noble. The numbers are staggering. Small, unknown authors can now be found rubbing shoulders with the top-selling writers. And this evolution has happened so quietly that many take the change for granted.
So how does this impact blogging and what is my point? My point is that with small being the new big, every blogger has the potential to receive millions of views each month…if that is what they desire. If you don’t believe this then you need to educate yourself on SEO and modern tactics of online publicists. Or check out DisneyCollectorBR on YouTube. If a woman playing with toys can generate 65,000,000 annual views then anyone can.
It is my belief that bloggers that want more views and want to grow, do not for two primary reasons: 1. they do not work hard enough, and 2. they do not possess the tools necessary to grow. But, this does not mean you cannot learn the tactics necessary to thrive in the virtual world. The issue is that most bloggers sit back and wish for followers while growing blogs get out in the virtual world and spread their message.
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In this world of small being the new big, any website can generate millions of views if the website admin possesses the knowledge to properly publicize the site AND possesses the internal desire to spend time. My friend Jason at Harsh Reality is a shining example of small being the new big having grown his page from zero followers to nearly 60,000 followers in 3 years, generating millions of views!
Many of my readers who are reading this right now are saying to themselves…”Yeah, but this only happens to a select few, not everyone can reach these types of numbers.” And my answer to that is you are wrong. Not everyone will reach big numbers, but everyone has the potential if you apply the proper tactics. You just have to realize that small is the new big.
Just something to think about. Hope everyone has a great Thursday!