Are you interested in my thoughts on blogging and my answers to a few questions I was asked this past week? Here are answers every blogger in the world needs to understand:
“Why does it seem that there are a lot of blogs with a couple thousand followers or less and then 10,000 followers or more?”
This past week I have received quite a few emails asking me about growing a blog and this particular question came up. Apparently someone else has noticed this trend. The truth is I’m not sure why this gap exists, but it has existed since I first started my blog in 2014. I’ll be curious to read other’s opinions and thoughts on the matter. I think part of it has to do with work ethic and devotion to craft. Not to say the smaller blogs are not devoted. What I mean is the larger blogs are ultra-devoted. To put things in perspective, Jason over at Harsh Reality is a good friend of mine whom I met here on WordPress and someone I emulated as a map to blog success. In addition to raising a family, maintaining a relationship with his wife and working full-time, Jason at one point worked his blog for 30-40++ hours each week. Some call this crazy, but Jason had a goal for his blog. I emulated his work ethic and while I worked tons of hours running my own business, I also devoted 30+ hours each week to my blog for nearly 18 months; during which I never took a day off. Some people simply don’t have the time while others devote every waking moment to their page; Jason taught me to be the latter.
“How do I get more people to read my page?”
I continue to get this question, especially as new readers cycle through and even more as my numbers grow. And I’m not sure if those who ask like my answer! Growing a blog takes a lot of hard work, time networking and patience. I am not sure what people expect, but blogging is a passion for some and it shows or it is not…and it shows. Regardless, you are not going to go to bed one night with 200 followers and wake the next morning with 20,000; it simply does not happen. Even in the rare instances when I have had a post go “viral” resulting in 5,000 views in a day, my follower number went virtually unaffected. That is the nature of our game. I will say this, if you are asking about growing your blog numbers yet are resistant to connecting and utilizing social media, then just quit now or stop trying to grow. I will never understand those who say they want to grow, yet do nothing to connect with 1.7 billion daily Facebook users.
The simple truth is you must do for others what you want them to do for you. If you want more people to read your page, then you must become a reader of pages. If you want people to Follow your blog, then you must become a Follower of other blogs. If you want more people to comment, then you must become a commenter on other’s pages. I have said it before and I’ll say it till the die I can no longer peck at my keyboard-you will not get what you want from others if you are not willing to do for them first.
“How do I get more non-WordPress readers?”
For this question I refer back to my previous comment. In order to reach more people you must go where the people are: social media. For dollars each day you can run Facebook ads promoting your page in order to get more followers; and the ads work! Or, if you don’t want to pay you can work your page organically which takes more time. Another great option is to network via Twitter which happens to be my personal favorite. Getting followers for your blog on Twitter is much easier and faster. I liken Facebook to a turtle and Twitter to a jack rabbit; Twitter grows your numbers faster, but Facebook drives your brand deeper. I hope that makes sense.
The truth that many seem disinterested in hearing relates to the long hours and effort it takes to grow a blog. You have to read a lot of blogs. You have to comment on a lot of blogs. You have to click Like on a lot of blogs. You have to Follow a lot of blogs. You must have a mindset of working your blog page. If you make 1 or 2 posts per week and interact with no one, yet expect the waves of worshipers to pour in, then you are going to be disappointed. I look forward to your thoughts and opinions on my answers to these questions.